Strategic Planning

Market CU ™

To attract and retain loyal members, your credit union must provide products and services that are relevant to your members as well as providing them with value and convenient access.

Market CU ™ incorporates a comprehensive set of marketing tools that are proven to get maximum results.

Member research

TCT INC. marketing research professionals employ state of the art research and statistical techniques to communicate with your members and identify what they think about, want, and need from your credit union. CU MarketPro ™ research includes:

Random sampling to assure a complete picture of members percep-tions;
State of the art tactics to achieve maximum return efficiency; and
Sophisticated statistical analysis to unlock member perceptions and attitudes.

Results of the TCT INC. Market CU ™ marketing research will provide a clear picture of:

Key aspects of products and service delivery that are relevant to members;
Effective messages members want and need to hear in order to see maximum value in your products and services;
Precise actions your credit union can take to create committed and loyal members who will make your credit union their EFI and who will refer your credit union to their friends and family.

Marketing plan

Based on the results of research on your members, TCT INC. marketing professionals will create a proactive, comprehensive 5-stage marketing plan that includes tactics to:

Achieve total staff involvement in credit union marketing activities;
Increase the number of loyal and committed members;
Promote member advocacy and word-of-mouth referrals; and
Position your products and services to assure that members see them as relevant and valuable.

Media and messages

Using outcomes from the Market CU ™ member research and in synergy with the marketing plan, TCT INC. marketing professionals will:

Develop marketing messages that attract attention and increase awareness; and
Design media that demonstrate value to members.